[ Ads and funnels ]
Meta ads and full funnel buildouts.
Creative, conversion pages, qualification, nurture, and tracking wired as one system inside your stack so traffic turns into showed meetings. You own the whole thing.
[ The system ]
Every piece that moves a stranger to a sale.
Paid media
Content-style creative. The account learns from who books, not who clicks.
Conversion page
The pitch on the page, so the call isn’t the first explanation.
Qualification
Application questions that screen bad fits and make good fits articulate the problem.
Booking
Speed-to-lead and calendar wiring. Only people who can buy get a slot.
Nurture
Confirm, handle the objection, show the proof. This is what moves show rate.
Tracking
Pixel, Conversions API, and one dashboard from spend to qualified call.
[ Exact process ]
The order every account goes through.
Phase 01
Day 1
Offer mapping
Before a page exists we write down the offer, the person the calendar is for, and what counts as a qualified call. Everything downstream is only as good as that buyer.
You give us
One hour, plus the onboarding form filled in so we walk in with a draft.
You get
A mapped offer and a written definition of a qualified call.
Phase 02
The build
The system, assembled
Landing and confirmation, sales video, qualification application, pre-call nurture, a creative batch, Pixel and Conversions API, the dashboard, and the integrations. You keep running the business.
You give us
Feedback at the review points, plus brand assets and ad account access.
You get
The full system, connected, ready to turn on.
Phase 03
Launch
Ads on. Calls book.
Traffic goes live. Week one is the benchmark: cost per qualified call, show rate, and how long the sales cycle actually is. Later improvements get measured against that, not against a feeling.
You give us
The ad spend, and you take the calls.
You get
A live engine putting qualified calls on the calendar.
Phase 04
Ongoing
Optimization
Every week we read the dashboard, cut what isn’t converting, and refresh creative before the account fatigues. Launch is the start.
You give us
You keep closing the calls we book.
You get
Lower cost per call, higher show rate, a system that compounds.
[ What gets built ]
Why each piece exists, and how we build it.
Ad scripts and creative
Why it exists
The ad is why a stranger stops. Two or three ads are not enough, and a stale batch is how an account quietly dies.
How we build it
A diversified batch around the buyer, each from a different angle. Launch, read what converts, keep the account fed.
Landing and confirmation
Why it exists
A portfolio page tells people who you are. A conversion page moves them. Most ads point at the first kind.
How we build it
Sequenced like a sales call: name the problem, prove it’s solvable, make the next step obvious.
Sales video and slides
Why it exists
If the first time they hear the pitch is live on the call, you spend the call explaining.
How we build it
A script from “I have this problem” to “this is who fixes it,” with proof on every claim and slides that work on mute.
Qualification application
Why it exists
A bare calendar link lets anyone book. Every unqualified call is time you don’t get back.
How we build it
The day-one definition of qualified, turned into questions that screen bad fits and make good fits say the problem out loud.
Pre-call nurture
Why it exists
The gap between booking and the call is where show rates die.
How we build it
A short sequence on booking: confirm, handle the top objection, show the proof. Target show rate is 85-90%.
Pixel and Conversions API
Why it exists
Broken tracking means the ad platform is guessing who the buyer is, and you pay for the guess.
How we build it
Events on application, booking, and show, so the account learns from who actually qualifies.
Heatmaps and dashboard
Why it exists
If the numbers live in four tools, nobody looks, and decisions get made on gut.
How we build it
Spend, cost per qualified call, show rate, and drop-off in one view. We fix the specific leak.
Integrations
Why it exists
A lead moved by hand is a lead that gets dropped.
How we build it
CRM, calendar, and ad account wired so bookings flow in and nurture fires without anyone babysitting it.
Systems in production.
How a General Contractor Saved 333 Hours and $26,500+ Per Year with a Bid Intelligence System
300+ historical proposals turned into instant comparable pricing for estimators. $26,500+ in yearly upside.
Read
How a NZ Plumbing Company Recovered $90,000 in Uninvoiced Work with an AI Operating System
An AI operating system over Fergus and invoicing that surfaced completed-but-unbilled jobs and bills them from Slack.
Read
How RapidQS Automated 80% of Their Client Delivery with an AI Operating System
An OpenClaw-based AI operating system running delivery, leads, and admin, freeing capacity to scale ads.
Read[ FAQ ]
Ads and funnels, answered.
Rather talk it through? Grab a time and we'll answer everything live.
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