How We Automated Sleepology's Social Marketing with AI-Powered Content

Sleepology sells premium mattresses. Tempur-Pedic, Sealy, Stearns & Foster. Their marketing team runs social content across multiple platforms regularly, product ads, static shots, promotional posts, lifestyle content.

Every single one of those posts was built by hand.

The problem

The workflow for one post looked like this: find the product on the site, pull the images, write the copy, resize for whatever platform you're posting to, get it approved, schedule it. That's 45 minutes to an hour on a good day, for one post.

Nobody on the team thought this was a good use of their time. It was just how it worked.

The bigger issue was that the volume never went down. New products, seasonal promotions, brand campaigns. The list of content to produce kept growing and the process stayed the same.

What we built

We built a tool that takes a product URL from their store and produces a complete post, ready to publish.

You paste the link. Everything else is handled.

The tool pulls the product name, pricing, description, features, and images directly from the page. It generates ad copy with multiple variants, formats images into branded templates sized for each platform, and puts together captions with hashtags. The output is a full content package.

The team picks what they like, makes any edits they want, and publishes. The whole thing takes a few minutes instead of an hour.

On the copy side, we calibrated the generation against Sleepology's existing best-performing content so the output actually sounds like them. On the image side, we use the real product photography from the page, not generated images. Those don't hold up for a brand selling $4,000 mattresses. The actual product shots get composited into branded templates automatically.

Examples

Here's what the tool actually outputs from a single product URL.

What changed

The most direct result was time. Hours back every week that used to go toward repetitive production work.

For a seasonal push like a Presidents Day sale, the team can now produce a full batch of platform-ready posts in the time it used to take to do one. That's not a small thing when you're running a promotion across multiple product lines.

The consistency piece also improved. When every post starts from the same structured baseline, the variance that comes from different people doing it differently mostly disappears.

And the team gets to spend more of their time on the things that actually require judgment. Campaign strategy, testing different angles, planning ahead. The work that was eating that time before was just volume on a repeatable process.

The takeaway

Most marketing teams have some version of this problem. Not a lack of ideas or capability, just too much time spent on execution work that follows the same pattern every time.

If your team is doing something that's mostly repetitive and the inputs are already there, there's probably a way to automate most of it. Book a free audit and we'll figure out where to start.